Activision Publishing announced on Friday that Call of Duty: Modern Warfare 3, which hit store shelves last Wednesday, has set an all-time sales record with an estimated 6.5 million copies sold in North America and the United Kingdom alone. The game also grossed more than $400 million in sales upon its release. This is the third consecutive day-one launch record for the company, following the releases of Call of Duty: Black Ops ($360 million) and Call of Duty: Modern Warfare 2 ($310 million).
“Other than Call of Duty, there has never been another entertainment franchise that has set opening day records three years in a row,” Activision Blizzard CEO Bobby Kotick said. “Life-to-date sales for the Call of Duty franchise exceed worldwide theatrical box office for ‘Star Wars’ and ‘Lord of the Rings,’ two of the most successful entertainment franchises of all time.”
Eric Hirshberg, CEO, Activision Publishing added, “Call of Duty is more than a game. It’s become a major part of the pop cultural landscape. It is a game that core enthusiasts love, but that also consistently draws new people into the medium. It is the most intense, adrenaline pumping entertainment experience anywhere. I would like to thank our incredible teams at Infinity Ward and Sledgehammer Games for making a brilliant game. But most of all, I would like to thank our millions of passionate fans worldwide. We made this game for you.”
Activision also announced this Veterans Day that it donated $3 million to the Call of Duty Endowment, a non-profit, public benefit corporation that helps find jobs and training for war veterans.